Not in Love, Single
Brief: Make breaking up during the season of love (circa Valentine’s Day) more interesting than empty heart-shaped boxes of chocolate.
Role: Creative Director
Essence: Apathy, smashed smilies, and self awareness.
Client: Shi la Rosa, a personal music project.
In addition to being music video release day, Not in Love Day, the day after Valentine’s Day, honors all of the times you’ve fallen out of love and how important those moments have been to your life. It’s made way for self exploration, the strengthening of non-romantic relationships, and even opened the door for a more fruitful romance to blossom. Cheers to realizing you deserve better.
February 15: Not in Love Day
Not in Love Letters [Postcards]
